Elevating Comms Measurement
from gut-feel clip counting to data-driven predictive insight
Abacus Insights Partners is a boutique consulting firm that works with corporate communicators — media relations, analyst relations (AR) and employee communications teams as well as public relations (PR) agencies — to develop better systems of measuring earned media performance and success.
Through the analysis of backward probabilities, we help communications teams find stronger forward-looking possibilities in areas such as PR optimization, long-term planning and crisis communications.
Our expertise in communications and analytics enables us to accelerate results for our clients:
Measurement system business process outsourcing
Sophisticated KPI/Metric development
End-to-end media campaign analysis
System setup consulting
Best practice audits and assessments
Insights process creation
Vendor RFP selection